Paid Ad
Campaign Pricing
#
Google
Meta/Facebook/Instagram
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Account and Campaign Setup
- Each platform requires some up-front set up and preparation before we can run our first
campaign. This flat-fee includes your initial campaign run. Once set up, subsequent months will
go much faster.
- 8 Hours - Google Advertising or Meta (Facebook/Instagram)
Initial setup includes:
- Onboarding meeting with a Paid Ad Specialist to define your objectives, budget, goals, format
and message.
- Google Ads or Facebook Ads account creation, access, and configuration.
- Code installation on your web pages for the analytics collection and future remarketing.
- Payment method and tax information setup.
- Google Analytics review & configuration for conversion tracking.
- Audience creation (Demographics/Remarketing/Lookalike Audiences, etc)
- Campaign and Ad setup. (Google Search, Local Ads, Shopping, Display, Video) (Facebook Photo,
Video, Carousels, Collections, Boosted Posts, Recruitment Ads, Lead forms, Stories, Facebook
Canvas)
- 10 Hours - Google Advertising and Meta (Facebook/Instagram)
- Setting up and configuring both platforms at once results in a time savings, since some of the
effort overlaps. This includes the first months' iteration of your campaign for both platforms
but does not include creative design (graphics, video, etc).
Features overview:
Start-Up Package
2 hours/month of dedicated time from a Paid Ad
Specialist
For Google/Meta Monthly Spending up to
$
500
CAD/month
$232
See all features
Small and Medium Business Package
4 hours/month of dedicated time from a Paid Ad
Specialist
For Google/Meta Monthly Spending of
$464
See all features
Established Business Package
8 hours/month of dedicated time from a Paid Ad
Specialist
For Google/Meta Monthly Spending of
$
1500 -
$
4000
CAD/month
$812
See all features
Large Business Package
16 hours/month of dedicated time from a Paid
Ad Specialist
For Google/Meta Monthly Spending since
$
4000
CAD/month
$1,508
See all features
Essentials Feature
- Campaign Check-In and Updates
- Live Reporting (Databox/DataStudio)
- Google Analytics Review
- Pixel Testing
- Meetings with Google/Facebook Team to optimize campaigns
- Regular client check-ins to refine goals and strategies
- Monthly Account Management
- 1 hour every other week
- *
- Once a year
- *
- Quarterly
- $232 CAD/Month
- 1 hour every week
- Once every other month
- Bi-Monthly
- $464 CAD/Month
- 2 hours weekly
- Once a month
- Monthly
- $928 CAD/Month
- 1 hour every other day
- Once every other week
- Twice a month
- $1856 CAD/Month
* Services not included in a package are available a la carte on request
* Google Shopping and Collections requires more time spent, it's available for large packages or a lá
carte on request
Start-Up Package
Small and Medium Business Package
Established Business Package
Large Business Package
Main feature
2 hours / month of dedicated time from a Paid Ad Specialist
4 hours / month of dedicated time from a Paid Ad Specialist
8 hours / month of dedicated time from a Paid Ad Specialist
16 hours / month of dedicated time from a Paid Ad Specialist
Main feature2
For Google/Meta Monthly Spending up to $500 CAD/month
For Google/Meta Monthly Spending of $500 - $1500 CAD/month
For Google/Meta Monthly Spending of $1500 - $4000 CAD/month
For Google/Meta Monthly Spending since $4000 CAD/month
Campaign Check-In and Updates
1 hour every week
1 hour every other week
2 hours weekly
1 hour every other day
Google Video Ads (YouTube)
Facebook Ads (Collection)
*
*
*
Facebook Ads (Boosted Posts)
Facebook Ads (Recruitment Ads)
Facebook Ads (Lead Forms)
Facebook Ads (Canvas)
*
*
*
Live Reporting (Databox/DataStudio)
Google Analytics Review
*
Pixel Testing
Once a year
Once every other month
Once a month
Once every other week
Meetings with Google/Facebook Team to optimize campaigns
*
Regular client check-ins to refine goals and strategies
Quarterly
Bi-Monthly
Monthly
Twice a month
Monthly Account Management
$232 CAD/Month
$464 CAD/Month
$928 CAD/Month
$1856 CAD/Month
* Services not included in a package are available a la carte on request
* Google Shopping and Collections requires more time spent, it's available for large packages or a lá
carte on request
Optional Copywriting and Design Time
Not all paid campaigns require copywriting or graphic design. For those that do, we can use
client-supplied content or assist with the creative for an additional fee.
As creative runs the gamut from simple to sophisticated, we offer advice and direction at no charge
and can quote a custom solution for your campaign.
